Archive for the ‘branding’ Category
How often have you passed – or been passed by – a cool-looking trailer or vehicle while driving on the interstate or highway. One that really made you take notice? More often than not, we’ll see bland white trailers or plain black semi cabs with very little visual appeal, and…
Increase your chances of professional success when you put business goals inside your office with wall graphics. Blank, white walls with off-the-shelf corporate wall art are no longer the norm. Instead, business owners are discovering that consumers respond well to graphics, which challenge their perceptions of a brand, invite to…
Have you ever eaten an apple and then wondered later how the tiny granny smith label ended up on the bottom of your shoe? Or the tag from the vintage find at last week’s yard sale ended up on your refrigerator door? How about your first grader’s “great job” sticker on…
Consumers make subconscious decisions about products and brands based on color, so be sure you are making conscious color decisions on behalf of your business. Did you give your brand a personality when you gave it a color? In the same way that a parent names a child, companies name their brand. But…perhaps the color of…
